Guide to Business Development for Business Growth

Imagine you are working in a company such as towing service centreville va  and you are given a new department to grow and develop a department. You are faced with a situation where there is no one to guide you on new business, challenges in the market, the competition, how you can attract your audience more effectively among others. Business development involves the process of implementing strategies and opportunities across your organization to promote growth and boost revenue.

It involves pursuing opportunities to help a business grow, identify new prospects and convert more leads into customers. Business development is closely tied to sales. Business development teams and representatives are always a part of any greatness achieved in sales. The growth of a business is closely tied and related to the efforts the sales team put in place. Business development is the process that helps a company establish and maintain relationships with prospects, learn about buyer personas, increase brand awareness and seek any new opportunities that can lead to business growth.

Business Development Representatives

Business development representatives seek to establish new strategies, targets, tactics, and prospects for the business. The goal of all business development representatives is to find ways to grow and provide long-term value for the business.

Here are a few responsibilities of business development representatives.

Qualify leads

These representatives work on qualifying leads and pinpoint ideal prospects to determine who they will sell to. Normally, leads are qualified through calls, web forms, emails, and social media. The key to qualified leads is through considering the needs of your customers and determining if you have products and services that can offer a solution your customer needs.

Communicate with your prospects

You need to identify and communicate with your prospects. This comes after you have qualified your leads through searching for who best fits your buyer persona. Your representatives can communicate with those prospects directly and learn more about their needs and pain points. This way, representatives can determine whether or not the prospect will fit the products and services a business offers. This is very important because it increases the potential for improved customer loyalty and retention.

Proactively seek new business opportunities

Business representatives are proactively seeking new opportunities, whether in terms of product lines, markets, prospects, and brand awareness. It can be an important part of your business success. These representatives work to find new business opportunities through networking, talking to prospects, reaching out to competition among others. If a new business opportunity is identified, these representatives work on scheduling marketing assessments and discovery meetings with sales reps to strike a deal.

Stay up with market trends

It is important to stay up to date on the strategies your competitors are using, the products they have as well as the target audience they are focusing on. Doing so will allow you to be more effective in identifying your ideal prospects. It will also help your business prepare for any shifts in the market that could lead to the need to have a new approach to qualify leads and attract the new target audience.

How to Develop a Strategy for Market Penetration

When you are unveiling a new product or towing service, the last thing you want is to waste time and resources trying to bring a new product to the market. It is important to come up with a carefully thought out plan. Without planning, it becomes impossible to know if you are doing the right thing or not. A go-to-market strategy is a way in which a company brings a product to the market.        

You will need to have a business plan that outlines the target audience, a marketing plan as well as a sales strategy. Each product and market is different and this shows each goes to market strategy should be well thought out. Here is how to go about it;

Identify your buyer persona

You need to identify your buying centers and persona. The first thing when preparing your product for market is to consider your customer. Before any purchase is made, there are normally 7 people involved. We have the initiator who starts the buying process and shows initial interest. We then have a user who uses the product regularly. We have the influencer who convinces others the product is needed. We have the decision-maker who gives final approval of the purchase. We have the buyer who owns the budget and the approver who pushed the initiative on a large scale.

Craft a value matrix

You need to craft a value matrix to help identify the messaging. A value matrix is a breakdown of each buying center persona, their business problem as well as how the product is valuable in solving different problems. There is a relevant marketing message tying the problem and the solution together. Create a list of the people involved and list the pain points they face daily. Your message needs to capture the pain points and the value, in a meaningful way. The best way to achieve that is by agitating the pain point.

Test Your Message

Once you have set your value matrix in place, it’s time to test your marketing. Start advertising on marketing platforms using messages that you have created for your members. You will have three variables to test, which are the channel you advertise in, the audience you target, and the message you share. When deciding on where to test, ensure you consider where your audience is. You can consider digital ad channels such as LinkedIn, Facebook, Google Ads, and Twitter.

Optimize your ads

Nest, you need to optimize ads for your audience. Some ad platforms have a highly targeted audience setting for advertisers. LinkedIn offers options for job title, company size, job functions, and geographic location. You need to test different options to see which ones are more likely to convert. It is very important to understand the buyer’s journey. This will be the case if you have set up your buyer persona. The buying process will be linear. The buyer will realize they have a business process and research the topic. The buyer will shortlist potential solutions and narrow them down to some, to make the final decision.

Best Places to Share a Great Customer Testimonial Video

Today’s consumers are very knowledgeable and express a high amount of concern over ads that are placed across different channels. As a marketer, it can be a bit frustrating when you share a testimonial video then receive a slew of bad comments accusing your brand of manipulation and deceit. What you thought was going to be a successful acquisition campaign quickly turns out into a salvage operation across your social media channels. There is a need for marketers to get the placements of their ads in the right way, just like the way Cape Coral Towing Service does it.

An important point in creating successful customer testimonial videos is finding the right channels and messaging you need to share. Even if you have amazing content, it will mean less if you don’t distribute it in the right manner. Here are some of the best places to share your testimonial videos.

Your website

If you are going to share testimonials, one of the best places to start with is your website. New customers will often discover brands by visiting their website, and this makes it an ideal place to publish your testimonials. You can either embed videos directly into your homepage or even create a landing page that is dedicated to hosting your content.

Social Media

Social media presents an excellent channel for sharing testimonials because of the relative ease in distributing visual content to the mass audience. Social media will let you narrow your focus to people who are interested in your brand and will allow you to promote your content that is tailored according to the specific interests of those people. Because of the superior targeting that social media offers, you stand to benefit a lot.

Case studies

Case studies and videos are normally accompanied by a document or resource that provides a detailed explanation to back up the information included in the testimonial. The key purpose of this approach is to provide specific information that the viewer may be wondering to figure out while watching the video. When you proactively feature this resource, you show your prospects that you can back up your claims and you are also prepared to answer questions.

Video Streaming Sites

When it comes to video streaming sites, most of us are quite knowledgeable about YouTube. However, there are plenty of video streaming sites where you can publish your testimonial videos. These sites include; Vimeo, Dailymotion, Metacafe, among others. While YouTube is without doubt the most popular option, these other streaming sites offer some features that YouTube doesn’t. Vimeo has privacy settings that give you more control over what you can see and share. Dailymotion has fewer copyright restrictions.

Third-Party review sites

Third-party review sites are highly effective platforms that help you publish customer testimonials. However, the key challenge here is unless you ask a customer to post on your behalf, there won’t be a way to write a review for your business. One of the best ways to go about it is to ask the customer who participated in the testimonial to write a review.

Tips to Reduce the Risks of Getting Cancer

cancerYou might have probably heard of a lot of conflicting reports when it comes to cancer prevention. In most cases, what is known about cancer is still evolving. Just like all things that are unpredictable, be it the growth of the economy, stock market, need to call towing service due to a car breakdown, weather among others, so is cancer- very unpredictable. However, there are things everyone can do to minimize the risks of getting cancer. Some of these behaviors equally help in reducing the chances of getting other deadly diseases.

Here are critical health behaviors that can go a long way to improving your health and reducing the risk of getting cancer. Let’s look at them;


Maintain a healthy weight

Keeping your weight in check is in most cases easier said than done. First of all, if you are overweight, focus on not gaining any weight in the first place. As time moves by, focus on shedding some extra points until you can achieve the required lean mass. You need to integrate physical exercises and movements in your life. Eat a healthy and nutritious diet full of fruits, vegetables, and whole grains. You need to choose smaller portions and eat slowly.

Regular Exercise

While it can be a bit hard to find time for some, it is essential to include at least 30 minutes of your time every day to exercise. More time will always be better. Choose exercising on activities you enjoy. Many things count as exercises including walking, dancing or gardening. Make exercise a habit by setting a specific time every time in your day. You can stay motivated by exercising with someone.


Avoid smoking

smokingQuitting smoking is one of the best things you can do with your life. It may be hard, but yes, you can do it. If you want to quit smoking, you need to keep trying. In most cases, it takes about six to eight tries before you can stop for good. You can also talk to a healthcare provider for help.

Additionally, you can join a quit-smoking group or program. Parents should also try their best to keep their kids out of the cancer equation. Avoid smoking in the house or car, because if kids breathe in your smoke, they may develop a higher risk of lung cancer.


Eat a Healthy Diet

The basics of a healthy diet should not be confusing. In your meals, you should put much focus on fruits, vegetables, and whole grains. Always keep red meat to the minimum. It is also essential to cut off bad fats such as saturated and trans fats and choose healthy ones. Make fruits and vegetables every part of your meal. Instead of red meat, opt for chicken, fish, and beans. Always choose whole grain cereals, whole wheat bread and brown rice over more refined ones. Cut back on fast foods and snacks. If you have to drink alcohol, do that in moderation. You may consider avoiding occasions that are centered on alcohol.

How to Fight Being Overweight

balanced dietIt is not a secret that being obese negatively affects your self-esteem, health, and well-being. A person with a body mass index of more than 30 is considered overweight and puts themselves at a higher risk of medical complications, the likes of type 2 diabetes, heart diseases, certain cancers, hypertension, stroke among others. An increasing number of Americans are becoming overweight, and this leads to many health issues.

Your genes play a crucial role in your body weight. However, there are other factors involved. Most people get fat and overweight as a result of lifestyle habits on the foods they take. Those on the rise of getting fat today have easy access to fattening fast foods, sweets, and sugar. If you want to make the right steps to fight to be overweight, here are some essential steps to take.


Have a Balanced Diet

You need to eat clean and healthy by incorporating fresh and organic foods into your eating regime. Eliminate and reduce the use of canned and processed foods. Avoid foods high on sugar as well as floor-based foods such as pastry and bread. Avoid deep fried foods as they have a very high-fat content. Avoid as much as you can fast foods as they are packed with salt and lots of non-healthy fats. You should also eliminate drinks such as soda as they have vast amounts of calories.


Manage Stress

Stress is associated with a high increase in hormones such as serotonin and cortisol, which can quickly lead to a metabolic imbalance. This imbalance may lead to accumulation of fat in your body, especially around the waist. Stress is also associated with high blood pressure, a vice all working to make you obese. When you have anxiety, you get many food cravings, and the type of food your body asks for during craving period is one high on fat and sugar.


Good Sleep

good sleepTo control your weight, you need to have a good night sleep. Deep rest helps your entire body to function in the right way. Sleep is quite essential in regulating and modulating neuroendocrine functions and other metabolisms. Poor sleep can result in problems in your metabolism.


Regular Exercises

Physical activities are essential in reducing body fats and building muscles. Exercising also has a crucial aspect of preventing diseases that are associated with obesity, such as type 2 diabetes, cardiovascular diseases among others. Exercises also regulate unhealthy body fats to improve your mood and promote better sleep.