Today’s consumers are very knowledgeable and express a high amount of concern over ads that are placed across different channels. As a marketer, it can be a bit frustrating when you share a testimonial video then receive a slew of bad comments accusing your brand of manipulation and deceit. What you thought was going to be a successful acquisition campaign quickly turns out into a salvage operation across your social media channels. There is a need for marketers to get the placements of their ads in the right way, just like the way Cape Coral Towing Service does it.
An important point in creating successful customer testimonial videos is finding the right channels and messaging you need to share. Even if you have amazing content, it will mean less if you don’t distribute it in the right manner. Here are some of the best places to share your testimonial videos.
If you are going to share testimonials, one of the best places to start with is your website. New customers will often discover brands by visiting their website, and this makes it an ideal place to publish your testimonials. You can either embed videos directly into your homepage or even create a landing page that is dedicated to hosting your content.
Social media presents an excellent channel for sharing testimonials because of the relative ease in distributing visual content to the mass audience. Social media will let you narrow your focus to people who are interested in your brand and will allow you to promote your content that is tailored according to the specific interests of those people. Because of the superior targeting that social media offers, you stand to benefit a lot.
Case studies and videos are normally accompanied by a document or resource that provides a detailed explanation to back up the information included in the testimonial. The key purpose of this approach is to provide specific information that the viewer may be wondering to figure out while watching the video. When you proactively feature this resource, you show your prospects that you can back up your claims and you are also prepared to answer questions.
Video Streaming Sites
When it comes to video streaming sites, most of us are quite knowledgeable about YouTube. However, there are plenty of video streaming sites where you can publish your testimonial videos. These sites include; Vimeo, Dailymotion, Metacafe, among others. While YouTube is without doubt the most popular option, these other streaming sites offer some features that YouTube doesn’t. Vimeo has privacy settings that give you more control over what you can see and share. Dailymotion has fewer copyright restrictions.
Third-Party review sites
Third-party review sites are highly effective platforms that help you publish customer testimonials. However, the key challenge here is unless you ask a customer to post on your behalf, there won’t be a way to write a review for your business. One of the best ways to go about it is to ask the customer who participated in the testimonial to write a review.