Guide to Business Development for Business Growth

Imagine you are working in a company such as towing service centreville va  and you are given a new department to grow and develop a department. You are faced with a situation where there is no one to guide you on new business, challenges in the market, the competition, how you can attract your audience more effectively among others. Business development involves the process of implementing strategies and opportunities across your organization to promote growth and boost revenue.

It involves pursuing opportunities to help a business grow, identify new prospects and convert more leads into customers. Business development is closely tied to sales. Business development teams and representatives are always a part of any greatness achieved in sales. The growth of a business is closely tied and related to the efforts the sales team put in place. Business development is the process that helps a company establish and maintain relationships with prospects, learn about buyer personas, increase brand awareness and seek any new opportunities that can lead to business growth.

Business Development Representatives

Business development representatives seek to establish new strategies, targets, tactics, and prospects for the business. The goal of all business development representatives is to find ways to grow and provide long-term value for the business.

Here are a few responsibilities of business development representatives.

Qualify leads

These representatives work on qualifying leads and pinpoint ideal prospects to determine who they will sell to. Normally, leads are qualified through calls, web forms, emails, and social media. The key to qualified leads is through considering the needs of your customers and determining if you have products and services that can offer a solution your customer needs.

Communicate with your prospects

You need to identify and communicate with your prospects. This comes after you have qualified your leads through searching for who best fits your buyer persona. Your representatives can communicate with those prospects directly and learn more about their needs and pain points. This way, representatives can determine whether or not the prospect will fit the products and services a business offers. This is very important because it increases the potential for improved customer loyalty and retention.

Proactively seek new business opportunities

Business representatives are proactively seeking new opportunities, whether in terms of product lines, markets, prospects, and brand awareness. It can be an important part of your business success. These representatives work to find new business opportunities through networking, talking to prospects, reaching out to competition among others. If a new business opportunity is identified, these representatives work on scheduling marketing assessments and discovery meetings with sales reps to strike a deal.

Stay up with market trends

It is important to stay up to date on the strategies your competitors are using, the products they have as well as the target audience they are focusing on. Doing so will allow you to be more effective in identifying your ideal prospects. It will also help your business prepare for any shifts in the market that could lead to the need to have a new approach to qualify leads and attract the new target audience.

How to Develop a Strategy for Market Penetration

When you are unveiling a new product or towing service, the last thing you want is to waste time and resources trying to bring a new product to the market. It is important to come up with a carefully thought out plan. Without planning, it becomes impossible to know if you are doing the right thing or not. A go-to-market strategy is a way in which a company brings a product to the market.        

You will need to have a business plan that outlines the target audience, a marketing plan as well as a sales strategy. Each product and market is different and this shows each goes to market strategy should be well thought out. Here is how to go about it;

Identify your buyer persona

You need to identify your buying centers and persona. The first thing when preparing your product for market is to consider your customer. Before any purchase is made, there are normally 7 people involved. We have the initiator who starts the buying process and shows initial interest. We then have a user who uses the product regularly. We have the influencer who convinces others the product is needed. We have the decision-maker who gives final approval of the purchase. We have the buyer who owns the budget and the approver who pushed the initiative on a large scale.

Craft a value matrix

You need to craft a value matrix to help identify the messaging. A value matrix is a breakdown of each buying center persona, their business problem as well as how the product is valuable in solving different problems. There is a relevant marketing message tying the problem and the solution together. Create a list of the people involved and list the pain points they face daily. Your message needs to capture the pain points and the value, in a meaningful way. The best way to achieve that is by agitating the pain point.

Test Your Message

Once you have set your value matrix in place, it’s time to test your marketing. Start advertising on marketing platforms using messages that you have created for your members. You will have three variables to test, which are the channel you advertise in, the audience you target, and the message you share. When deciding on where to test, ensure you consider where your audience is. You can consider digital ad channels such as LinkedIn, Facebook, Google Ads, and Twitter.

Optimize your ads

Nest, you need to optimize ads for your audience. Some ad platforms have a highly targeted audience setting for advertisers. LinkedIn offers options for job title, company size, job functions, and geographic location. You need to test different options to see which ones are more likely to convert. It is very important to understand the buyer’s journey. This will be the case if you have set up your buyer persona. The buying process will be linear. The buyer will realize they have a business process and research the topic. The buyer will shortlist potential solutions and narrow them down to some, to make the final decision.

Best Places to Share a Great Customer Testimonial Video

Today’s consumers are very knowledgeable and express a high amount of concern over ads that are placed across different channels. As a marketer, it can be a bit frustrating when you share a testimonial video then receive a slew of bad comments accusing your brand of manipulation and deceit. What you thought was going to be a successful acquisition campaign quickly turns out into a salvage operation across your social media channels. There is a need for marketers to get the placements of their ads in the right way, just like the way Cape Coral Towing Service does it.

An important point in creating successful customer testimonial videos is finding the right channels and messaging you need to share. Even if you have amazing content, it will mean less if you don’t distribute it in the right manner. Here are some of the best places to share your testimonial videos.

Your website

If you are going to share testimonials, one of the best places to start with is your website. New customers will often discover brands by visiting their website, and this makes it an ideal place to publish your testimonials. You can either embed videos directly into your homepage or even create a landing page that is dedicated to hosting your content.

Social Media

Social media presents an excellent channel for sharing testimonials because of the relative ease in distributing visual content to the mass audience. Social media will let you narrow your focus to people who are interested in your brand and will allow you to promote your content that is tailored according to the specific interests of those people. Because of the superior targeting that social media offers, you stand to benefit a lot.

Case studies

Case studies and videos are normally accompanied by a document or resource that provides a detailed explanation to back up the information included in the testimonial. The key purpose of this approach is to provide specific information that the viewer may be wondering to figure out while watching the video. When you proactively feature this resource, you show your prospects that you can back up your claims and you are also prepared to answer questions.

Video Streaming Sites

When it comes to video streaming sites, most of us are quite knowledgeable about YouTube. However, there are plenty of video streaming sites where you can publish your testimonial videos. These sites include; Vimeo, Dailymotion, Metacafe, among others. While YouTube is without doubt the most popular option, these other streaming sites offer some features that YouTube doesn’t. Vimeo has privacy settings that give you more control over what you can see and share. Dailymotion has fewer copyright restrictions.

Third-Party review sites

Third-party review sites are highly effective platforms that help you publish customer testimonials. However, the key challenge here is unless you ask a customer to post on your behalf, there won’t be a way to write a review for your business. One of the best ways to go about it is to ask the customer who participated in the testimonial to write a review.

Ways to Keep Your Sales Team Motivated

Motivation is a very important component that helps us to keep going despite the challenges we face along our way. Businesses try their level best to keep their employees motivated to deliver results. Deck builders in Fredericksburg VA adopt different sets of strategies to keep their employees motivated. For a company’s revenue to be high, the sales team must be very organized and deliver better results. Sales teams will deliver good results if the team constitutes people with the right skills and if the team is kept motivated.

Here are a couple of strategies businesses can use to keep their sales team motivated.

Build Trust

The first step to keeping your sales team motivated is through building trust with people in your team. If your team doesn’t trust you and is not convinces you to have the best interest in their heart, it will be difficult for them to be inspired and self-driven to work for you. When the sales team is not motivated, the only way to get them up and running is to have an open and honest conversation with them on the challenges they are facing, as well as the goals they want to meet.


Understand your team

You will not be able to motivate someone unless you understand what motivates them. Understand what each member of your team wants to achieve, both personal and professional. You can ask them a direct question on what motivates them currently, what motivates them in the long term, what they can do to motivate themselves, how to know if they are not motivated, among other things. Even for the answers that seem obvious, never assume. Instead, ask to get answers and seek clarification. Ensure you make them self-reflective as doing so will help in giving you better answers.


Set Goals

As a sales manager, you need to set daily, weekly and monthly goals that your team must meet. Daily tasks involve short term goals that are designed to be lightweight and engaging. Weekly goals are more tangible goals with defined business impact. Monthly goals will be the largest of the three goals and should be accompanied by higher rewards. Also, ensure you set metrics for improvement and track every performance of your team.


Offer appropriate compensation

Different people are motivated by different things. Some get their motivation through sales contests while others are motivated by quota achievements. Others draw their inspiration from qualitative improvements. Some are only motivated by money as others draw their motivation from company recognition. You need to ensure the team is properly compensated with what they need so that they can carry their tasks appropriately. Ensure you provide them with the resources and tools that make their work easy.


Work on Company Culture

People will join your company for various reasons. As humans, we yearn to be recognized and valued. There is a feeling of satisfaction that comes as a result of being appreciated. Employees will be more motivated to deliver better results if the company culture is the right one for them. Appreciate wins, reward performance, give people the freedom to express themselves and a chance to grow their skills and talents.


Amazing Body Changes that Happen When You Give up on Carbs

salmondGiving up on an entire food group is not something that is usually advisable, especially when it comes to carbohydrates. Over the last few years, carbs seem to have acquired a bad reputation for making people put on much weight. But in reality, carbs are very important for giving your body the energy it needs to carry out day to day activities. When I catch a heavy carbs meal in the morning, I can pretty work on complex tasks at Vienna Tow Truck, and yet feel I have enough energy to see me through the end of the day.

Eating a low carbs diet or giving up on carbs all together can produce amazing benefits for your body. Many of us take too many carbs and sugar, processed foods and these give you highs and a lot of crashes without sustained energy. Here is what happens when you give out on carbs.


You will Burn More Fat

By naturally getting off your carb intake, you naturally cut out calories. This forces your body to burn stored fat for energy instead of looking at it from the carbs. If you work out in the morning, it can be a particularly good way to utilize burning fat to your advantage. When you work out on an empty stomach, you will burn fat instead of carbs from the foods you have already eaten that day.


You feel less hungry

absIn terms of fiber, healthy fats and proteins, simple refined carbs do not have much to offer. These three are important nutrients your body needs for survival. When you fill your body with foods such as bread and cookies, they will not fill you up according to what your body requires. This means you will need to eat more to satiate your appetite. This means when you cut carbs, you will actually eat less and even feel fuller.


You will get a flatter tummy

When you consume a sugary diet, you give bacteria in your gut’s microbiome plenty to feast on and this is what causes bloating. The key to avoiding bloating lies in your ability to resist the intake of refined carbs and sugar. Additionally, giving up on carbs helps your body get off the risks associated with diabetes. Refined carbs make your pancreas to produce insulin. When you take more sugar and refined carbs, it means your body needs to produce more insulin, and if your body gets to a point of insulin resistance, the resulting effect is type 2 diabetes.


You will feel more energized

Refined carbs will give you energy but the disadvantage is that it comes in quickly and leaves just as quick as it came. This means carbs keep you searching for more quick energy. However, if you substitute carbs with other food groups such as proteins and essential fats, you will get sustained energy. Avoids carbs intake also makes your muscles stronger. Simple carbs lack proteins, as an essential element in muscle building process. The key to having strong muscles lies in taking in proteins.



Tips to Reduce the Risks of Getting Cancer

cancerYou might have probably heard of a lot of conflicting reports when it comes to cancer prevention. In most cases, what is known about cancer is still evolving. Just like all things that are unpredictable, be it the growth of the economy, stock market, need to call towing service due to a car breakdown, weather among others, so is cancer- very unpredictable. However, there are things everyone can do to minimize the risks of getting cancer. Some of these behaviors equally help in reducing the chances of getting other deadly diseases.

Here are critical health behaviors that can go a long way to improving your health and reducing the risk of getting cancer. Let’s look at them;


Maintain a healthy weight

Keeping your weight in check is in most cases easier said than done. First of all, if you are overweight, focus on not gaining any weight in the first place. As time moves by, focus on shedding some extra points until you can achieve the required lean mass. You need to integrate physical exercises and movements in your life. Eat a healthy and nutritious diet full of fruits, vegetables, and whole grains. You need to choose smaller portions and eat slowly.

Regular Exercise

While it can be a bit hard to find time for some, it is essential to include at least 30 minutes of your time every day to exercise. More time will always be better. Choose exercising on activities you enjoy. Many things count as exercises including walking, dancing or gardening. Make exercise a habit by setting a specific time every time in your day. You can stay motivated by exercising with someone.


Avoid smoking

smokingQuitting smoking is one of the best things you can do with your life. It may be hard, but yes, you can do it. If you want to quit smoking, you need to keep trying. In most cases, it takes about six to eight tries before you can stop for good. You can also talk to a healthcare provider for help.

Additionally, you can join a quit-smoking group or program. Parents should also try their best to keep their kids out of the cancer equation. Avoid smoking in the house or car, because if kids breathe in your smoke, they may develop a higher risk of lung cancer.


Eat a Healthy Diet

The basics of a healthy diet should not be confusing. In your meals, you should put much focus on fruits, vegetables, and whole grains. Always keep red meat to the minimum. It is also essential to cut off bad fats such as saturated and trans fats and choose healthy ones. Make fruits and vegetables every part of your meal. Instead of red meat, opt for chicken, fish, and beans. Always choose whole grain cereals, whole wheat bread and brown rice over more refined ones. Cut back on fast foods and snacks. If you have to drink alcohol, do that in moderation. You may consider avoiding occasions that are centered on alcohol.

How to Fight Being Overweight

balanced dietIt is not a secret that being obese negatively affects your self-esteem, health, and well-being. A person with a body mass index of more than 30 is considered overweight and puts themselves at a higher risk of medical complications, the likes of type 2 diabetes, heart diseases, certain cancers, hypertension, stroke among others. An increasing number of Americans are becoming overweight, and this leads to many health issues.

Your genes play a crucial role in your body weight. However, there are other factors involved. Most people get fat and overweight as a result of lifestyle habits on the foods they take. Those on the rise of getting fat today have easy access to fattening fast foods, sweets, and sugar. If you want to make the right steps to fight to be overweight, here are some essential steps to take.


Have a Balanced Diet

You need to eat clean and healthy by incorporating fresh and organic foods into your eating regime. Eliminate and reduce the use of canned and processed foods. Avoid foods high on sugar as well as floor-based foods such as pastry and bread. Avoid deep fried foods as they have a very high-fat content. Avoid as much as you can fast foods as they are packed with salt and lots of non-healthy fats. You should also eliminate drinks such as soda as they have vast amounts of calories.


Manage Stress

Stress is associated with a high increase in hormones such as serotonin and cortisol, which can quickly lead to a metabolic imbalance. This imbalance may lead to accumulation of fat in your body, especially around the waist. Stress is also associated with high blood pressure, a vice all working to make you obese. When you have anxiety, you get many food cravings, and the type of food your body asks for during craving period is one high on fat and sugar.


Good Sleep

good sleepTo control your weight, you need to have a good night sleep. Deep rest helps your entire body to function in the right way. Sleep is quite essential in regulating and modulating neuroendocrine functions and other metabolisms. Poor sleep can result in problems in your metabolism.


Regular Exercises

Physical activities are essential in reducing body fats and building muscles. Exercising also has a crucial aspect of preventing diseases that are associated with obesity, such as type 2 diabetes, cardiovascular diseases among others. Exercises also regulate unhealthy body fats to improve your mood and promote better sleep.

Lifestyle Habits that Enhance Health and Longevity

longevityGrowing old is a fact of life and always inevitable. We want to live happily for long but there are those lifestyle habits that throw us under the bus. Living healthy doesn’t have to be that hard, you can do it by changing a few aspects on your lifestyle. Based on a study from the University of Zurich, there are four key lifestyle traits everyone can follow to extend his or her lifespan for more than ten years.

Whereas these findings may not be astonishing, many people do not know them. The lifestyle traits we discuss below provides us with more reasons to live a happy extended life.


Regular Exercises

The benefits of exercising can’t be overemphasized. Stats from the National Health Service show that a healthy adult over the age of 65 years should participate in at least 150 minutes of physical exercises every week. These exercises should be alternated between cardio such as cycling and jogging, to muscle training exercises such as rowing and jumping. You can seek the services of a professional trainer on the best exercises for your age.


Avoid Smoking

Cigarette smoking is the most detrimental of the four lifestyle habits. Studies show that those who smoke have a 57 percent increased chance of dying prematurely. The adverse effects of tobacco are widely known. Basing from the American Cancer Society, your blood pressure and heart rate drop when you smoke. As you work on avoiding smoking, take note to drink more water, at least eight glasses of water every day.


Healthy Diet

When we talk about a healthy diet, it is as simple as we put it. A healthy food goes to a large scale to extending your life. A couple of health research recommends eight easy tips for improving your diet. These tips include increasing your intake of fruits and vegetables, taking lots of fish and cutting down on the use of unhealthy substances such as salt and sugar.


Limit Alcohol Intakes

Those individuals interested in drinking excessively are without their knowledge taking off essential years off their life. Extreme consumption of alcohol is one of the most harmful and detrimental things you can probably do to your body. Studies show that small amounts of alcohol can have many benefits to your body, only if it is not abused. Studies show that one or two drinks each day can lower your chances of developing dementia or having a stroke. This study points out that whiskey is among the healthiest substances that have no fat, with deficient levels of carbohydrates.



Health Benefits of Eating Sea Foods

fishFish is among the healthiest foods on the planet today. It contains essential nutrients, proteins, and vitamins. Fish is also the world’s leading source of omega three fatty acids which are very important to the brain and body. Whether you are sourcing your fish from freshwater or saltwater source, fish is one of the most critical delicacies. There is a lot of research that shows how eating seafood can be beneficial to your body. Here are the benefits that sea foods provide to the body;


Important Nutrients

Fish is high in nutrients that many people do not get. These nutrients include proteins, vitamins, minerals, and iodine. Some fish types such as Salmon and Tuna are healthier than others. Fatty fish such as salmon, tuna, trout, and mackerel have higher fat based nutrients. Oily fish is also higher in Omega 3 fatty acids, and these acids are essential for the functions of your body and brain.


Lowers Risk of Heart Attack

Fish may reduce the risk of heart attack and stroke. Stroke and heart attack are some of the most leading causes of premature death in the world. Studies have shown that people who regularly eat fish have a lower risk of heart attack and death from related heart diseases. Researchers also believe that fatty types of fish have more benefits for the heart health because of their high levels of omega three fatty acids.


Crucial Nutrients for Development

Fish contain nutrients that are quite crucial during the developmental stages of human beings. Omega 3 fatty acids are very essential for human growth and development. These acids accumulate in the developing eye and brain. This is the main reason expectant, and nursing mothers are advised to use them. On the contrary, fish is also high in mercury which is linked to developments with brain development. Due to this reason, pregnant women are advised to eat fish that is only low in the food chain, such as trout, salmon and sardines and not more than 340 grams per week.

Protecting the Brain

Research has shown that fish increases grey matter in the brain and protects it from age-related deterioration. One of the leading consequences if aging is the deterioration of brain function. Severe disease such as Alzheimer’s disease has a more devastating effect on the brain. The leading cause of brain deterioration is the depletion of grey matter. This is where fish comes in ads it protects the grey matter from aging.